Marketing in any form is about publicity, right? The more well-known you or your work is, creates a hum of activity for people to throw down whatever task they are engaged in and purchase your work on the spot. This is what I understand marketing to be…..doesn’t seem like it fits in real life.
In real life, you research how marketing works, how to reach the readers of the world to hopefully choose your work to delve into. Time is a precious commodity these days. We rush here and there and squeeze each activity and chore into every second, falling down with a thud onto our pillow only to set an alarm and repeat the same pattern the next day. As an author, I am acutely aware that I am asking people to pause from their hectic lives and escape into my world. It is an altered world, an escape from the laundry, the house cleaning, the stress from work and kid’s schedules. A world where people are doing something different from everyday dull work that we are forced to do as adults.
I respect this time that I ask you to take away from things that are important to you and your family. I realize that if my words don’t inspire you, don’t grab you and make you want to dig deeper into the world of my creation than I have wasted your time. I personally hate that. Time is not like a blouse that you can return if you are unsatisfied with the fit or the color or you have changed your mind and request your hard-earned money back. No, time is fluid….it can not ever be returned or restarted. The blessing and the burden of this gift. And yet, we continually strive to make each second of it count because it is precious. As are the readers that I hope to garner with this project.
When we take the time to read, we open a portion of our brain that allows the escape while at the same time developing our imagination. We tend to lose a bit of imagination as we age, having to complete adult tasks on a daily basis that are neither fun or imaginative…..unless we have children, but that is a whole other story. The brilliance of this parallel brain activity is the unique characteristics that are created. When I write, I see pictures in my head of the scene as it unfolds. You, the reader, see the same but in different ways. Brilliant! The complexity and unique ability for each person to see something different, yet watch the same characters perform the same dance is wonderous.
My proposition is this…..Buy a book, save an author. Save us from imprisoning stories on our hard drives and bring them into the light where they can grow and create magic. Each story, whether we appreciate the time it took to create or care for the plot line, has something important to give us. There is a message in each one and if we take the time to hear the whispers, we might just gain wisdom. Jump in with both feet and love it or hate it, but jump none the less.
It is my hope that once you jump into my world, you will feel as though I have enhanced your time. I am off to research more marketing tips to sell books…..time to spread my story to a larger world.